Rockford Fosgate, the industry leader in high-performance car audio systems, will introduce a new family of subwoofers in their Prime series at the Palms Casino Resort in Las Vegas from Jan. 6-8, 2011, in the Palms Ballroom.   The new R2 family will be part of the company’s entry-level Prime subwoofer series and includes the 10” and 12” dual 2 or 4 ohm subwoofers and 10” or 12” dual 2 or 4 ohm shallow subwoofers.

“These entry-level subwoofers will make a big impression on the market,” said Bill Jackson, president of Rockford Corporation.  â€œWe’ve established new ways that allow us to pack some of our best subwoofer technology with less expensive, but high quality materials.  This means better sound and better quality with less money out of pocket.”

The Prime 10” (R2D2-10/R2D4-10) and 12” (R2D2-12/R2D4-12) dual 2 or 4 ohm subwoofers will be built with improved materials and offer the leading technology that has made Rockford Fosgate a leader in the mobile audio systems market.  The Prime 10” (R2SD2-10/R2SD4-10) and 12” (R2SD2-12/R2SD4-12) dual 2 or 4 ohm shallow subwoofer will be built using the same quality control practices as the R2 subwoofers, but have been engineered for use in shallow platforms.

“The new family of R2 subwoofers will produce a high quality base at a price point that is simply unprecedented in the industry,” said Drew Kallen, director of loudspeaker engineering for Rockford Fosgate.  â€œThe shallow R2 subwoofers will really shake up the market.  They’re designed to fit in shallow applications using a one piece cone that delivers a truly memorable bass reproduction.”

For more information about the new R2 family of Prime Subwoofers, visitwww.rockfordfosgate.com.

Media Contact: Scott Black |             214.520.3430       ext. 303 | sblack@tprm-usa.com